Ranexa

Immersive KOL-led interactive video presentations, developed in-house from storyboard to green screen. Developed hand-in-hand with leading cardiologists, this program challenges participants to consider a new segment of patients for an aging brand. The nucleus of the program (three 5-7 minute eDetails) is complemented by a diverse and interrelated launch plan featuring concurrent long-form storytelling e-mails and “eBrief” sessions that gather peer response data from the live eDetails and report back the findings. Each wave builds upon the next, utilizing data gathered from the program to help make the program smarter. Campaign Components: 3 eDetails housed on an HTML Microsite; 3 content-rich storytelling emails; 3 eBrief “peer feedback” session